Allow me a moment to be dramatic. Not having a website could be slowly killing your business. It’s true. Your lack of a digital presence is affecting your credibility, your customer service, and your ability to effectively compete beyond your immediate surroundings.
You NEED a website. And here’s why:
1. 24/7 Availability – Be available to your customers 24 hours a day, 7 days a week, 365 days a year.
2. Measured Marketing – Know for sure how effectively your marketing budget is being spent.
3. Create Trust – Legitimise your business in the eyes of potential customers.
4. Save Money and Time – Reach a wider target market, faster and cheaper.
5. Boost Sales – Think big! Don’t restrict your business to just Thame, High Wycombe or Aylesbury.
1. 24/7 Availability
You need to sleep. You need to eat. You need time with the family. Your website does not. It’s always there, ready to help a new customer, 24 hours a day, 7 days a week. And as most people typically browse the web in the evening, it gives you the chance to make a connection with a potential buyer, no matter the time or location.
2. Measured Marketing
It can be difficult to nail down the effectiveness of leaflets and posters. When it comes to digital marketing, however, it’s a piece of cake. By taking your business online, you can drill down into specific target audiences, tailor your message accordingly, and work out your return on investment from the leads generated.
For instance, YostratO can target people searching for ‘web design in Buckinghamshire’ or ‘digital marketing in Aylesbury’ and have confidence that they’ll find a solution to their problem on our website. With a website, you don’t have to rely on the “see what sticks” approach.
3. Create Trust
81% of consumers research online before making a purchase. And 56% of consumers do not trust a business without a website. These numbers are very clear – the game has changed. Window shopping was once restricted to wandering the high street; now it can be done from the comfort of one’s own home.
If your business isn’t online, you’re missing out on the trust and engagement of a large group of motivated shoppers. In fact, you’re almost certainly driving them into the arms of your competitors. And the same rings true if you have an outdated website. Particularly one that isn’t mobile-friendly. If a customer lands on your site while browsing on their smartphone, and they have to pinch and scroll to make sense of your content, you could be losing leads and sales.
4. Save Money & Time
Sure, there’s an initial investment to set up a website, and ongoing costs to keep it running smoothly. But those costs will pale in comparison to advertising your business in the local paper, or printing hundreds, maybe thousands of leaflets every other month, without ever knowing for sure how effective they are.
With a website, you can reach people ‘organically’ (in other words, they can find you on Google, or through social media channels, and it won’t cost you a penny). And it’ll save you time too. With everything your customers need to know right there on your website, you won’t have to deal with as many phone calls, emails, or face-to-face meetings.
5. Boost Sales
Whether your business sells products or provides a service, by bringing it online you’re opening the doors to a much wider market. If you own a local craft shop, you don’t have to pin your hopes on footfall – you can launch an eCommerce website and start shipping worldwide. If you’re an accountancy firm, you don’t have to rely on clients from your immediate vicinity – you can get online and share your expertise the length and breadth of the country.
With a new or refreshed website, you can unlock the hidden potential in your business.
So, what do you say? Are you ready to join us online?