To maximise your investment and make informed decisions about your digital strategy you need to monitor and track visitors to understand what interests them about your website. Knowing what they look at and how they found you will help you increase visitors to your site. YostratO’s web analytics service helps you gain a greater level of understanding of your website traffic. We use Google Analytics to evaluate the data, identifying areas of your website that are effective and more importantly where improvements can be made. As well as highlighting potential issues, our service includes recommendations of how to optimise your website for maximum impact. For example, have you considered these simple questions about your website?