Search engine optimisation (SEO) is a way of increasing the number of visitors to your website by ensuring your site ranks well in search engine listings. It involves various strategies and tactics including:
Chimes Accountancy, based in High Wycombe, Buckinghamshire approached us for SEO help. They had already received some advice but found it vague and confusing and really wanted someone to explain their options in plain English.
The first step was to use professional SEO software to undertake an audit of Chimes Accountancy’s local competitors around High Wycombe, Buckinghamshire. This gave us valuable insights into:
The research also allowed us to see the meta-titles and meta-descriptions used by the competitors and their websites’ technical set-up.
Skipping the jargon
This analysis produced a huge amount of valuable information which would help inform the subsequent SEO strategy. I don’t believe in confusing our clients with lots of jargon so created a report which simply explained the recommendations and opportunities for Chimes Accountancy. A meeting was then held to discuss the report in detail ensuring everything was clear.
SEO audit, strategy and implementation
Following the competitor analysis, a full SEO audit was carried out on the Chimes Accountancy website. This analysed:
These two reports helped us make a number of recommendations to Chimes Accountancy including:
Copywriting services were then arranged so our recommendations could be put into action to help strengthen their overall SEO standing and increase their ranking in search engines.
Their new monthly blog was launched in August 2016.
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