10 things a successful business website should feature

Let’s start with your web address

When you’re coming up with your business website address, there’s no need to overthink it or stress about making it too complicated. You want people to be able to find your website easily, so a web address that includes your business name is a great way to make it easy for people to get to your site. Keep it simple and straightforward, and people will be able to find you in no time!

Have you got strong and consistent branding?

Small businesses should never underestimate the importance of a strong brand. Your domain name, colours, logo, and everything else that represents your business should be cohesive and reflect your brand identity. This helps people identify and remember you, which is exactly what you want if you want a successful business.


Your logo should be professional and reflect your brand identity, not something your nephew’s best friend threw together in Photoshop (unless your nephew’s best friend is a professional graphic designer). The colours, fonts, and imagery on your business website should be a reflection of your brand.

Make your website easy to navigate

There are a lot of different types of business website menus to choose from. You can have a drop-down menu, a scroll-triggered hamburger, or any number of other options. The important thing is to choose a menu that makes it easy for visitors to find what they need on your site. Your navigation should be simple and easy to use, both in terms of design and the way the pages are organised. Everything should be easy to find, even at a glance. Remember, people like to be able to find information quickly and easily. The more you can make that happen, the more successful you’ll be.

Define the purpose of your site

It’s not only the business owner that needs to know the purpose of the website but everyone else too. When a new visitor lands on the site, they should immediately understand what it is that you do and what you want them to do. This will help prevent any confusion and ensure that everyone is on the same page.


For example, on this company’s homepage, their purpose (copywriting) and what the visitor should (get in touch) do are the first things you see. There’s no confusion about what the company does or what the visitor’s next step should be. And that’s exactly what you want.

Where is your contact information?

How do you expect people to contact you if they can’t find your information? If potential customers can’t easily locate how to get in touch with you, then you run the risk of losing them entirely. Make sure your contact information is easy to find and that you offer multiple avenues for contact, including phone, email, and a website form.

Guide your visitors around your site

This goes back to our first point about making your visitor’s next step obvious. A call to action should tell your reader what to do and, if possible, what they’ll get out of doing it. For example, an accountant might have a call to action like, “Schedule a free consultation to see how we can help you simplify your taxes.” People know what you’re asking them to do and what they’re going to get out of it.


Strategically placing calls-to-action (CTAs) in your content is an effective way to increase conversions. A CTA is a simple button that’s eye-catching without being too intrusive. You don’t want to bombard people with too many CTAs or be too flashy, as this may turn them off and cause them to click out of your business website. You have to find the right balance to draw customers in without being over the top.

How does your site look on your mobile?

Mobile traffic accounts for around half of all web traffic, so a great mobile experience is the key to keeping visitors happy. If your site doesn’t load quickly and give users a positive experience, they’re likely to leave and find another site that does. Creating a responsive business website is the best way to ensure your site looks and works well on any device, whether it’s a desktop computer, tablet, or smartphone.

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Keep up to date with that content

If you want people to visit your site, give them something useful! No one wants to waste time just going through a bunch of pages with no valuable takeaways. Your website’s content is what will attract visitors, whether that’s from search engines or social media platforms. Make sure your content is engaging and informative so people will want to stick around!

But you can’t simply post anything without ensuring that it is high-quality and relevant to your target audience. It’s important to remember that your potential customers are using search engines to find information, so your content must be informative and optimised for search engine ranking. Consider what topics your ideal customers would want to know about your product or service, and create business website pages and blog posts accordingly. As you might have guessed, crafting effective SEO content is not a quick or easy task. Your content must be easy to find in order for it to be successful. This is why so many businesses hire YostratO to create their content for them!

Google Analytics is an absolute must

Having a business website without Google Analytics is like driving without knowing your destination. You might get there eventually, but it’ll be much harder without the right tools and information. Google Analytics provides data-driven insights about your website traffic and users so you can better understand your customer base, their interests, and how they interact with your site. By setting up goals and tracking progress, you can see whether your marketing efforts are successful and make necessary changes along the way. Not to mention, you can also use this data to shape future marketing campaigns for even greater success!

Google Analytics is one of the best tools out there for website owners, and it’s completely free. Setting up Google Analytics is relatively easy, but things like goal tracking can be a bit trickier. All of the data can be overwhelming, but once you get the hang of it (or hire YostratO to manage it for you), you’ll wonder what you ever did without it!

Feature your amazing testimonials

Let’s be honest; people read reviews and make a lot of their decisions based on what others have said. So, if you have good reviews, you want potential customers to see them when they visit your site. This will give them peace of mind about your business’s reputation. It may also encourage them to leave a positive review after they do business with you and have a great experience.

If you feel like you are missing some key features on your business website and would like to have a chat about how to improve your services, get in touch with YostratO today, and we will help you make the improvements your website needs.